Third-Party Data, Friend or Foe?
A Guide to Navigating Third-Party Data in Our Digital World
Most Marketers top priority is curating their messaging for the benefit of the consumers experience. This is great when it comes to segments you already have information on, but poses a challenge when looking to attract new prospects where you often have to rely on a number of disparate and unrelated data sources to garner behavioral and buying habits, demographic statistics, and contact information.
The good news is, these disparate, third-party sources are readily available. The bad news is, they have seen a growing level of distrust in quality especially if the source is obscured.
Our new blog “The Marketing Technologist’s Guide to Navigating Third-Party Data & Data Validity in our Digital World” is an essential read that addresses the fallible nature of third-party data, and provides guidance on how to improve your marketing and advertising ROI through reaching the right audience.
Click here to read the full article
All Data is Not Created Equal:
Differences between first, second, and third-party data
When managing advertising or marketing campaigns, its important to make sure your budget dollars are well spent, and to validate that youre actually reaching the right audience.
Arming yourself with knowledge on the different types of data out there, along with the benefits and things to consider about each, can prove imperative for the success of a marketing or advertising campaign. Our blog, “All Data is Not Created Equal,” highlights the important differences in first, second, and third party data, and aims to educate how these different sources directly impact marketing efforts.
Click here to read the full article
Research Now launches Audience Validation
Audience Validation provides the capability to view the actual exposed audiences to your digital campaigns
and validate how effectively you are reaching your target audience. With access to in-depth profiles of all
users exposed to a digital campaign across Research Nows single-source, cross-device panel, youre able to
evaluate the performance of each media partner and optimise your media plan in real time.
Our interactive reporting tool utilses hundreds of attributes to verify targeting performance across publishers
and platforms, allowing you to quantify the effective cost (eCPM) of reaching your intended audience.
To learn more about Audience Validation download the enclosed brochure or visit our website.
Audience_Validation_EMEA_Feb17.pdf