VVA Market Research S.r.l.

VVA Market Research Srl has been operating since 1999 as part of VVA (Valdani Vicari Associati) and has long been a benchmark for high value-added research.

STRATEGIC LINKERS The strength of linkers to enhance strategies

WHY We believe in the value of research as a strategic tool to turn insights into actions and opportunities for businesses and communities. 

WHAT We are strategic linkers. We identify relevant connections among people, products, markets and brands, transforming them into insights that can enhance your strategies.

HOW We are strategic linkers also in our bespoke approach: with passion and experience, we combine diverse research methodologies, disciplines, analysis and technologies to create value.

WHERE We are global strategic linkers. We build strategic partnerships, integrating skills and know-how with market and scientific research companies, advertising and consulting agencies, universities, communications and expert opinion agencies in Europe and worldwide.  An office in Brussels, a key hub for public sector research.

Multidisciplinary approach and three areas of specialization

MARKET RESEARCH We are strategic linkers We conduct tailored market research in an agile and creative manner for large Italian and foreign multinational companies, SMEs, Equity Partners of major consulting groups and communications agencies. We believe in a multidisciplinary approach, in hybridisation, breaking conventions and divergent thinking.

SOCIAL RESEARCH We are social linkers, specializing in public and social research. We collaborate with public institutions, universities, research centers, and non-governmental organizations at both the national and European levels. With an interdisciplinary approach, we investigate public opinion, track ongoing societal changes, and delve into social, political, legal, and economic issues.

PEOPLE MANAGEMENT RESEARCH We are human linkers, we conduct research on people management for multinational companies, both Italian and international. We believe in the integration between listening to employees and the business and we analyse the meanings, nuances and behaviours of individuals and teams within the workplace.

Management team

Our President Partner and CEO is Rossana Capelloni, while Carolina Gerenzani is our Partner and CEO
Vittorio Costella is our Founder and Partner

Specializations

PRODUCT & SERVICE INNOVATION we help companies turn their ideas into successes, to discover how the market will respond to new products and services and to optimise your offer to maximise your investments.

ADVERTISING & MEDIA DETECTOR We support our clients in identifying the most effective and engaging storytelling for your product/brand/service.

BRAND INVESTIGATION We help brands communicate and convey their values for a consistent and differentiating positioning.

LOYALTY & CUSTOMER ESPERIENCE We help management understand and improve the relationship with stakeholders at every touchpoint with the company.

RETAIL & SHOPPING EXPERIENCE We observe shoppers behaviour as they are “immersed” in their omnichannel experience, engaging with them throughout their journey to help anticipate their needs, speak their language and seize all opportunities that drive global growth.

SOCIAL TRENDS & DYNAMICS We design and carry out research projects aimed at collecting the opinions of businesses and consumers across Europe. Our projects are tailored to the specific needs of each initiative, ensuring that the data collected is relevant, reliable, and rich in value and insight.

BEHAVIOURAL EXPERIMENTS We conduct behavioral experiments that provide valuable insights into how citizens and stakeholders respond to different policy measures. Our experiments are designed to test hypotheses in real-world contexts, using rigorous methodologies to generate actionable data that can guide EU decision-making.

STAKEHOLDER ENGAGEMENT  Through workshops, consultations, and innovative engagement techniques, we ensure that diverse perspectives are taken into account in the decision-making process.                                 

HORIZON EUROPE GRANTS: YOUR STRATEGIC PARTNER FOR INNOVATION AND RESEARCH At VVAMR, we pride ourselves on our extensive experience and expertise in supporting Horizon Europe projects, contributing significantly to the advancement of innovation and research across the EU. Our contributions ensure that your project not only meets its objectives but also generates impactful, evidence-based outcomes that align with EU policy priorities.

PEOPLE & WELLBEING AUDIT AND ACTION HUB  We support HR management to identify and measure the satisfaction of the human capital within your organisation, as well as the necessary initiatives to enhance wellbeing and we accompany it in the design of initiatives to improve both internal and external corporate communication and to develop winning retention and attraction strategies.

All VVA Market Research activities – are governed by our internal Quality Management System, which complies with the Assirm Quality Certification, and follows ESOMAR standards.