Unicab Italia  S.r.l.

Unicab builds its activities and growth on:

• Autonomy and Operational Completeness – All phases of the research process are carried out using in-house resources and facilities, from study design to the final analysis report.

• Experience and Expertise – Unicab strongly promotes the professional development and integration of its collaborators, based on the belief that research must be conducted as a unified process in which diverse yet complementary skills come together.

• Development of Advanced Methodologies and Tools;

• Close Collaboration with Clients Throughout All Research Phases

Quality Certification ISO 9001 n.4723.

Management team

Our Sole Director is Nicola Brunetti

Specializations

Associations

AISM – ESOMAR –  Founding Partner ASSIRM – AMA – American Marketing Association

Main Areas of Expertise:

• Consumer Research
• Sociological Research
• Opinion Polls
• Political Marketing Surveys
• Communication Research
• Media Surveys
• Customer Satisfaction and Customer Care
• International Research Projects Coordinated from Italy
• Image Studies
• Clinic test
• Mystery Shopper
• Conjoint analysis

Clients

Unicab’s clients include leading companies and institutions operating across the main social, economic, and industrial sectors.

The main areas of activity in which Unicab’s clients operate are:

• Automotive
• Industrial and Commercial Vehicles
• Telephony and Telecommunications
• Communication and Advertising
• Media
• Banking and Finance
• Insurance
• Fuels and Petroleum Products
• Public Institutions and Services

Profile and Structure 

Unicab conducts all types of “ad hoc” sociological and market research, both quantitative and qualitative, relying on:

• a comprehensive data collection system including: face-to-face interviews, C.A.T.I., C.A.P.I., and experienced psychologists for the elaboration and analysis of focus groups, both in Italy and abroad;
• a high-capacity and high-speed data processing and analysis system;
• a team of analysts highly skilled in interpreting results and deeply knowledgeable about the specific challenges of the social, economic, and industrial sectors in which they operate

The data collection structure is organized as follows:

FACE-TO-FACE FIELDWORK

• 800 interviewers
• 30 supervisors
• 3 internal coordinators

TELEPHONE FIELDWORK 

• 450 computer-assisted telephone lines
• Over 1,000 highly specialized and experienced interviewers

C.A.P.I. FIELDWORK 

• 150  interviewers distributed through the whole national territory, equipped with a PC

FOCUS GROUP

• Teams of psychologists, facilitators, and analysts

International Network 

Unicab regularly conducts surveys across Europe, the USA, and the Middle and Far East. Interviews are carried out either through affiliated international research institutes or directly from the Rome headquarters via its international CATI system, using native-speaking interviewers.