TP Infinity Inc.

TP Infinity is the global digital consulting division of Teleperformance, with the mission of offering a comprehensive portfolio of solutions to enhance customer experience through market research, consulting, data analytics, design thinking and creativity, technology, and CX and EX Management. TP Infinity was born from the extensive experience in analytics and market research of GNResearch, which later merged into Praxidia and was eventually consolidated under the Teleperformance brand. Our Customer Insight department oversees the entire CX cycle with innovative solutions that assign market research a crucial role: no longer merely a tool for analysis, assessment, and understanding, but a true driver that, through the generation of insights, suggests actionable strategies aimed at creating value: increasing customer and employee satisfaction, multiplying sales opportunities with both new and existing clients, and accelerating business growth.

Management team

Our Chief Commercial Officer is Danilo Melle, while our General Manager is Lino Coscione

Specializations

Market Research Our experience in the field of market research—both qualitative and quantitative—is deeply rooted in a solid tradition spanning over twenty years, and extends across multiple industries and geographies. Using sophisticated methodologies, we collect and integrate both solicited and unsolicited data. Thanks to our pragmatic approach, we are able to align each research activity with specific business requirements. This method enables us to provide companies not only with information and data, but with actionable, data-based insights to support informed decision-making.

Advanced Analytics and AI At the forefront of the analytics revolution, our company develops advanced, data-driven methodologies tailored to the specific needs of each client, combining expertise, experience, and technology. By leveraging cutting-edge tools such as machine learning and generative AI, we enable our clients to extract maximum value from both internal and external data sources, seamlessly integrated into their operational workflows.

NEW!

Twin Icons: A digital twin is created for each of the different profiles (identified through segmentations, U&A studies, or other usable data). Each profile is enriched with Social Listening data-starting from a scraping process on real social media profiles that match the characteristics of the identified segments. Among the most successful applications: Interactive Desk Analysis and Idea Generation.

Qualitative@scale: la GenAI AI can provide a qualitative boost to qualitative surveys (or processes), acting in real time across the various stages of stimulus evaluation (in this case, related to concept,but also for other scenarios) based on respondent feedback. Among the most successful applications: Concept Testing, Brand Image, Customer Satisfaction, and Close the Loop.

INSIDERZ: Also in 2025, the Gen Z Observatory will continue, our window into the world of Gen Z’s preferences, expectations, and needs. The Observatory will maintain its integrated and complementary approach, designed to capture and interpret all the nuances of this generation. NEW! This year, the Observatory expands with a new section dedicated to intergenerational comparison, now including Gen Alpha, to identify the most distinctive attitudes. It also introduces the possibility of leveraging Generative AI and Twin Icons to interact with Gen Z’s “digital twins.”

Feedback Management Our feedback management solutions underscore its importance as a resource that benefits the entire organization, beyond simply improving the customer experience. Through our Voice of the Customer and Employee programs, our approach is designed to transform customer feedback into actionable business insights, offering management a holistic view that places the customer experience at both the starting point and the destination. This experience is deconstructed to investigate the root causes of behaviors, then reconstructed to measure the effectiveness of actions taken, with the ultimate goal of achieving excellence.

Interaction Analytics We are leaders in the field of Interaction Analytics across many markets, with a strong portfolio of success stories from numerous international projects. In collaboration with top-tier technology platforms and supported by our proprietary tools, we deliver comprehensive interaction analytics solutions meticulously designed to provide valuable insights, which enhance operational efficiency, boost sales performance, ensure quality control, prevent fraud, and deepen marketing intelligence.

OPERATIONS: From an operational standpoint, data collection (via telephone, web, and in-person) is managed directly by a dedicated structure, ensuring quality levels well above market standards.– Over 300 CATI stations equipped with AskiaVoice software, with native-speaking interviewers in more than 20 languages– 220 mobile CAPI stations equipped with AskiaFace software– AskiaWeb software, servers, and broadband internet for web-based surveys (CAWI) – focus room with videoconferencing Customizable Portal for online reporting. All TPInfinity activities are governed by an internal Quality Management System certified by Dasa–Rägister in accordance with the EN ISO 9001 (2015) norm. TPInfinity is also a member of the MSPA (Mystery Shopping Provider Association) with “Elite” status.