Pepe Research S.r.l.

Pepe Research is a next-generation market research company: it combines the agility of a lean structure with the accuracy of customized studies. Specialized in observing the political and social dynamics of our country, Pepe Research is equipped to support companies in their marketing research journeys with a highly professional, consultative, and innovative approach. Creativity and dynamism are combined with specific research expertise, developed through a rich and extensive professional background.

This results in a strong ability to understand needs, deepen knowledge, and provide clear and impactful answers.

Being part of the VM6 network (communication services: graphic design, video, photography, digital, multilingual communication, etc.) fosters synergies and collaboration.

TOOLS:

Pepe Research conducts studies across all sectors, combining traditional qualitative and quantitative research methodologies with the most recent and continuously evolving techniques. It carries out both ad hoc and multi-client studies, in Italy and abroad. The company is equipped to conduct studies and in-depth analyses in any country worldwide, on all types of targets: the general population, businesses, opinion leaders, key informants, institutions, trade associations, followers, consumers, patients, and many others.

Management team

Our Founders are Paola Merulla and Elena Salvi 

Specializations

RESEARCH TECHNIQUES:

Qualitative research:

• Focus group (offline and online)
• In-depth interviews
• Online qualitative research (Pepe bullettin, Delphi)
• Social media listening
• Desk research
• Ethnographic research
• Participant Observation

Quantitative research:

• CATI (phone interviews)
• CAWI (web survey)
• CAMI (smartphone-based surveys)
• Multichannel Research Techniques(CAWI; CATI; CAMI)
• Face-to-Face Interviews (CAPI)
• Mystery Shopping
• Self-Administered Questionnaires

Quali-quantitative research

AREAS OF STUDY:

• Strategic marketing (trends and new markets, company and products positioning, profiling of actual and potential customers, customer experience, product-pack-adv test…)
• Institutional and Political-Electoral Climate (Voting intentions, electoral flows, potential market, candidate popularity and image, citizen satisfaction and expectations)
• Stakeholder listening (Surveys targeting companies, industry expert managers and opinion leaders)
• Communication (media surveys, studies to support or measure  communication campaigns or specific events)
• Social area (Scenario analyses, emerging target groups, social areas of distress, research in support of non-profit organizations)

AREAS OF DEVELOPMENT: Pepe Research focuses on developing new models and research techniques to better understand a changing world. Key areas of development include:

1. PARTICIPATORY DEMOCRACY. The voice of the voters (research techniques based on the use of “informed polling”)

2. INNOVATION. Population, companies and digital innovation: how to step into the future

3. SUSTAINABLE DEVELOPMENT. Towards 2030: studies and insights on the energy sector, and more. Gender equality and inclusion.

4. NEWSWORTHISNESS. Survey supporting communication.

5. SKILLED VIEW. A listening initiative that gathers expert opinions on the state of the country: qualified insights that help us understand how Italy is doing.