EMG S.r.l.

EMG Different is ISO 9001 certified and relies on an extensive data collection infrastructure, consisting of:

• 2,000 interviewers for personal surveys (CAPI, P&P and Mystery Client)
• A flexible web platform for online interviews
• A widespread network of partners

EMG Different conducts both qualitative and quantitative research through an integrated approach to analysis and study, applying both traditional and innovative data collection tools such as social listening, neuroscience techniques (eye-tracking and biofeedback), and generative artificial intelligence.

Our research:

FOUNDATIONAL RESEARCH

• Consumer Habits
• Usage & Attitudes
• Market Segmentation

BRAND AND POSITIONING STUDIES

• Brand and Corporate Image

MARKETING MIX RESEARCH

•  Concept Test
• Product Test
• Forecasting
• Pack Test
• Naming Test
• Pricing Test
• Shelf Test
• Research on communication Pre/Post/Track

CUSTOMER EXPERIENCE STUDIES

• Satisfaction, Loyalty, Advocacy
• Churn Analysis

POINT OF SALE RESEARCH

• In-store Check
• Resistance Analysis
• Flow Analysis
• Geomarketing

OTHER TYPES OF RESEARCH

• Mystery shopping/mystery call
• Internal Climate Analysis
• Socio-cultural, Socio-political, and Opinion Studies
• B2B Research
• Custom Studies/Observatories

Mobility Analysis

Understanding how people move across Italy is essential for making both operational and strategic decisions—whether it’s managing a city, operating a shopping center or retail outlet, organizing a large-scale event, or more.

Thanks to its innovative technology, EMG Different is able to track the movements of millions of mobile devices, accurately pinpoint their location with minimal margin of error, and measure the time they spent in specific areas.

Management team

Our Chairman of the Board of Directors is Andrea Cimenti, while Fabrizio Masia is our Partner and CEO. Iacovone Donato is our Board Member.

Specializations

SPECIALIZATIONS 

FOUNDATIONAL RESEARCH (Consumer Habits , Usage & Attitudes, Market Segmentation) BRAND AND POSITIONING STUDIES (Brand e Corporate Image) ù MARKETING-MIX RESEARCH (Concept Test, Product Test, Forecasting, Pack Test, Naming Test, Pricing Test) Research on communication Pre/Post/Track COMPANY–PRODUCT/SERVICE–CUSTOMER RELATIONSHIP ANALYSIS (Satisfaction, Loyalty, Advocacy > Experience, Churn Analisys) POINT OF SALE RESEARCH, COMPETITIVE ANALYSIS (Competitive, In-store Check) BRAND IDENTITY CONSTRUCTION, MYSTERY SHOPPING/MYSTERY CALL, INTERNAL CLIMATE ANALYSIS STUDI SOCIO-CULTURAL, SOCIO-POLITICAL AND OPINION STUDIES, B2B RESEARCH/AD HOC OBSERVATORIES