CIRCANA S.r.l.

Following the merger between the two companies in August 2022, Information Resources, Inc. (“IRI”) and the NPD Group (“NPD”) have been operating as Circana since March 2023.

Circana™ is the leading consulting firm for managing and interpreting the complexity of today’s consumer behavior. With unique technology, analytics, cross-industry insights, and proven experience across multiple industries, Circana helps provide the clarity needed to support client companies’ strategic actions and business growth.

Management team

Our CEO and CPG Lead is Daniele Gilli, while Linda De Amici is our Finance Director. Alfonso Giuliano is our Retail Lead, Livio Martucci is our Strategic Analytics Director.

Our IT Director is Luca Cappellini, while Mattia Cugini is our Operations Director.

Francesca Fumagalli Ceri is our Marketing Communication Director, while Silvio Castelli is our GM Director. Silvia Zambon is our Human Resources Director

Specializations

Circana is the leader company in managing and interpreting the complexity of consumer behavior.
With unique technology, analytics, cross-industry insights and proven expertise across multiple sectors, Circana helps over 7,000 of the world’s leading manufacturers and retailers gain the clarity they need to take strategic action and drive business growth.

 We have an all-round understanding of the consumer, the point of sale and the demand. This allows us to help clients, based on our data, to exploit valuable insights and analyses, capable of stimulating innovation, satisfying consumer needs and countering competition. For more information visit www.circana.com.