Assirm è l’Associazione nata nel 1991 che riunisce le aziende italiane che svolgono Ricerche di Mercato, Sondaggi di Opinione e Ricerca Sociale. 

Assirm organizza numerosi momenti di confronto e approfondimento sui trend, le dinamiche del mercato e i nuovi modelli di ricerca, per fare il punto sull’attualità, dando uno sguardo al futuro. Occasioni di confronto e networking. 

Assirm conferma la centralità del proprio ruolo sociale a supporto delle Imprese e del Sistema Paese, offrendo una proposta formativa di alta qualità, facilmente accessibile e fruibile, pensata per favorire il progresso dei professionisti di oggi e di domani. 

Rimani sempre aggiornato sul mondo delle Ricerche e i suoi protagonisti. 

Il Centro Studi e Formazione Assirm nasce nel dicembre 2005 con lo scopo di sviluppare la cultura professionale della Ricerca di Mercato e Sociale, e di promuoverne l’immagine e il valore presso i committenti e l’opinione pubblica. 

Assirm è da sempre impegnata a diffondere standard di qualità per il mercato della ricerca in Italia. 

Companies

SISAL en


Via Ugo Bassi, 6 20159 Milano
Phone: 02.88681
Email: info@sisal.it

Founded in 1945
Social Capital € 102500000 i.v.

https://www.sisal.com

SISAL en S.p.A.


Management team

Our CEO is Francesco Durante while our Chief Institutional Affairs & Communication Officer is Giovanni Emilio Maggi

Stefano De Vita is our Head of Gaming & Market Intelligence Director


Specializations

Sisal is one of the leading international operators in the regulated gaming sector and currently operates in Italy, Morocco and Turkey, with a range that includes lotteries, betting, online games and entertainment devices. The Company operates internationally in the retail and in the online channel thorugh a network of over 47,000 points of sale, and online with 1.8 million consumers.

Sisal’s strategy rests on three pillars:

  • sustainability, through constant commitment to development of the Responsible Gaming programme and through the offering of a secure, transparent entertainment model
  • digital innovation, thanks to its cutting-edge gaming platform oriented towards an omnichannel approach and inhouse software and application development expertise to grasp the opportunities offered by the digital transition
  • internationalization, with the goal of being awarded contracts for new international concessions on the basis of its solid expertise.

As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world’s largest online sports betting and iGaming operator, with a portfolio of globally recognized brands and listed on the London Stock Exchange in the FTSE index.

The company has always carried out research and studies to analyze and anticipate the needs of its consumers. Furthermore, since 2011, it has been conducting market surveys on Responsible Gaming topics, in order to provide appropriate responses to the issue of problem gambling and to gain an in-depth understanding of how behavioral patterns are evolving across both online and offline customer bases.