SGR International S.r.l.

SGR International S.r.l. is an independent institute specialized in market research, social research, and sociological studies. Its primary goal is to provide companies, institutions, and organizations—operating at both national and international levels—with reliable information and data to support planning, strategic marketing, and a deeper understanding of specific phenomena.

SGR International S.r.l., founded in 1984, was established as a research institute specialized in marketing research within the pharmaceutical sector, which currently accounts for 90% of its activities. Over the years, it has expanded its knowledge base by extending its operations to include social and sociological research, largely focused on issues related to healthcare and medical assistance.

La SGR International S.r.l. is a member of ESOMAR, ASSIRM, EphMrA, PBIRG.

Management team

Our President is Silvestro Rossi, while Piergiorgio Rossi 
Our Director (Head of Field Department) is Cinzia Pascarella

Specializations

Activities

SGR International S.r.l., one of the pioneers in pharmaceutical market research, is a full-service company.
SGR International S.r.l. offers a wide range of services, from the design and formulation of research projects to the preparation of the final report in both Italian and English.
The key areas in which SGR International S.r.l. stands out include:

• Consultancy
• Fieldwork In-house data Processing
• Report writing

Therapeutic Areas

The therapeutic areas SGR-International s.r.l. deals with are:

AIDS: new antiviral treatments, (CMV), antifungal agents, anti-infective.

Antibiotic therapy: development of new antibiotics; antibiotic treatment across various hospital departments.

Cardiac Surgery / Hemodynamics: use of implantable devices for the treatment of arrhythmias, angioplasty, PTCA.

Transplants: Kidney, heart, lung, liver, and pancreas transplants medications for rejection prevention and anti-rejection medicine.

Cardiovascular: hypertension, angina, myocardial infarction, arterial occlusion, arrhythmia, PTCA.

Diabetes/Obesity: Type I Diabetes: new products, new formulations, new delivery systems and new devices. Type II Diabetes: new products, new formulations, diabetic neuropathy, obesity, diabetic retinopathy, cardiovascular complications in diabetic patients, self-monitoring tools. Obesoty: prescription-based products for weight loss.

Endocrine therapy/Growth hormone: treatment of children, teenagers and adults with growth hormone deficiency.New delivery devices for growth hormone, including needle-free systems.

Gastroenterology / Hepatology: GI disorders associated with FANS treatment, H2 antagonists, omeprazole…, ethical and OTC products, Identification of GI disorders in the outpatient population, treatment and eradication of Helicobacter pylori, new products for prophylaxis and treatment of conditions involving Helicobacter pylori, hepatitis (prevention and treatment), HBV.

Neurology: multiple sclerosis, epilepsy, migraine, sleep disorders, and dementia.

Oncology / Hematology: breast cancer, lung cancer, colon cancer, melanoma, ovarian cancer, prostate cancer, leukemia, bone marrow transplantation, neutropenia, induced thrombocytopenia, chemotherapy and antiemetics, anticipatory nausea and anxiety, monoclonal antibodies.

Pneumologia/Fibrosi Cistica: new products, research involving patients in specialized centers, asthma, allergic rhinitis, COPD, etc.

Psychiatry: anxiety, panic attacks, psychosis, schizophrenia, bipolar disorder, depression, major depression, social phobia.

Pain Management: treatment of benign and malignant chronic pain. Use of intrathecal implantable pumps and electrostimulation in Italian pain therapy centers. Cultural and practical barriers to the broader use of morphine in terminal patients. New COX-2.

Urology: erectile dysfunction, benign prostatic hypertrophy, prostate cancer, urinary tract infections, urinary incontinence.

Vaccinotherapy: hepatitis, chickenpox, influenza, whooping cough, herpes, diphtheria, pneumococcus, and combination vaccines. Use of vaccinations in corporate settings.

Gynecology: HRT, assisted reproductive techniques, induced ovulation.

Nephrology: dialysis and the use of erythropoietin.

Intensive Care: sepsis, antifungal therapy, and the use of infusion pumps.

Other areas of interest:

Alcoholism
Allergology
Biotechnologies

Biosimilars
Dermatology
Diagnostics
Dialysis
Erectile dysfunction
Hemophilia
Glaucoma
Dentistry
Oral Care
Osteoporosis
Otolaryngology
Pediatrics
Aesthetic products / Cosmetics
Surgical instruments

Methodology: Although every new project includes  tested elements, we combine them to deliver a tailor-made solution that integrates some of our best-in-class techniques to help you achieve your goals.

QUALITATIVE RESEARCH

• In-depth interviews (IDI o TID)
• Duo / trio
• Central venue interviews
• Focus group
• Creative groups
• Online or Face-to-Face

QUANTITATIVE RESEARCH

• Semi-structured interviews
• Case histories / diaries
• Phone interviews (CATI)
• Web interviews (CAWI)
• CAPI interviews

TYPES OF RESEARCH

• Product Concept Testing
• Product Positioning
• Message Testing
• Evaluation of Promotional Activities
• Company Image
• Brand Image
• Advertising Test
• Pricing research
• Tracking studies
• Customer satisfaction
• Snapshot, a competitive intelligence tool which includes the collection of material
• Semiomantic analysis to identify inner and hidden perceptions
• Projective interview techniques to go “beyond rationality“, which include ADSAM, MAPPe, “Bring and TEll” Emotivo PIcto, webnography, speedboat… and many more, because no project is ever the same!