QBerg  S.r.l.

QBerg is a project born from the idea of professionals in the market research sector, with the mission of providing companies with innovative tools increasingly focused on understanding inherently complex phenomena, such as promotional strategies, product positioning within points of sale, e-commerce, and the monitoring and coordination of agents’ and merchandisers’ activities.

Main services offered:

• PROMOstat (www.promostat.it): Real-time monitoring of promotional activity conveyed through retail flyers
• IDEOstat (www.ideostat.it): in-store quali-quantitativo monitoring
• IDEOstat WEB (www.ideostat.it): daily monitoring of e-commerce websites
• QPlace: field support for the implementation of point-of-sale activities

Management team

Our Administrator is Riccardo Chechi, just like Fabrizio Pavone and German Castro Perez

Specializations

Areas of activity 

Our platforms offer both tactical and strategic tools, designed to serve the needs of industry (such as sales, marketing, and trade marketing) as well as the trade (buyers and category ). Given the broad scope of the data we collect, we actively collaborate with strategic consulting firms by providing targeted research ranging from market overviews of entire product categories to the positioning of individual products over time.

Market sectors and covered channels 

Our services cover the durable consumer goods, consumer goods, and pharmaceutical markets. Monitored channels:

•  Hypermarket
•  Supermarket
•  Superettes
• Micro/Mini food stores
• Consumer electronics chains
• Electronics purchasing groups
• IT Specialists
• Large-scale stores
• Cash&Carry
• Discount
• Drug Specialist
• Pet Specialist
• Pharmacies/Parapharmacies
• E-commerce websites /Web retailer/ Web pure

International presence 

We are present in Italy and Spain

Relevant partnership 

Since September 2009 we are IRI Worldwide’s partner