People S.r.l.

PEOPLE The Research Partner is the largest independent Italian institute, conducting market research for national and international brands seeking to seize new opportunities by thoroughly exploring the phenomena of their interest.

Thanks to a team of highly specialized researchers, PEOPLE delivers concrete and effective solutions using 100% tailor-made and unconventional methodologies. Unlike standardized approaches, these methods allow for a deep and thorough understanding of consumers.

We offer quantitative, qualitative, and integrated solutions that are fully tailored and cover the entire lifecycle of brands, products, and services: from strategic planning and market/brand/target analysis, to concept and product development, all the way through to post-launch evaluations.

Passion, depth of thought, attention to detail, and empathy are the qualities that define us and enable us to deliver strategic insights that are truly valuable to our clients.

Among our most interesting approaches:

ADVice, Italy’s most comprehensive quali-quanti observatory on video advertising, with over 200 campaigns tested per year and supported by a database of more than 3,000 entries.

Semio-gram, the combination of human and artificial intelligence to understand how to represent your product on social media and generate buzz and positive sentiment.

Concept co-builder, a methodology for creating and validating a concept directly with consumers.

PEOPLE also features an exclusive location, Brain Garage, People Garage’s headquarters, our business Unit entirerly dedicated to the Automotive sector, specialized in Car Clinic.

Management team

Our President is Luigi Ferrari, while our CEO is Valeria Gardini

Vanessa Capece is our Senior Account Partner, just like Giancarlo Bonora and Riccardo Vigliani 

Specializations

PEOPLE designs and conducts studies and research in the following areas:

Stategy (context, target and brand)

• Market analysis and strategic positioning studies
• Brand Image and Brand Equity
• Brand Stretching
• Segmentation
• Drivers & Barriers
• Usage & Attitudes

Product Development, Communication and Marketing MIX

• Product, Concept and Name test
• Shelf and Packaging test
• Pricing and Demand studies
• Conjoint and Turf Analysis

Communication

• ADV pre-test
• ADV post-test & tracking
• Social media & activation
• Communication scenario – ADVice (quali-quantitative monitoring of TV campaigns)

Monitoring Post-launch

• Customer Satisfaction
• Mistery Shopping
• Post Launch analysis

People Garage our business unit dedicated to automotive:

• Car clinic (conducted in our purpose built location)
• Early Buyers analysis
• Mobility Scenarios
• Segmentation and Prospective Studies