MPS S.r.l.

MPS is an independent Market Research institute founded in 1989, operating across all stages of probloematic marketing issues through tailored ad hoc studies.

MPS is composed of researchers with a strong aptitude for problem solving, who have gained substantial experience in companies, advertising agencies, and other research institutes. It is a full-service institute specialized in both quantitative and qualitative research.
As such, it is capable of supporting all stages of a product/service’s life cycle, meeting every need of its clients.

The organizational structure of MPS can be outlined as follows:

• Research Management
• Quantitative Department
• Qualitative Department
• International Department
• Field Department
• Data Processing and Statistical Analysis Department

Since 1997, MPS has been the exclusive partner for Italy of the GLOBAL MARKET RESEARCH network. GLOBAL is one of the five most important research organizations in the world and is made up of institutes located in Europe, North and South America, Africa, and the Far East.
Since 2004, it has also been the exclusive partner for Italy of the Excellence Mystery Shopping network.

Management team

Our CEO is Antonio Federico Di Marco Pernice, while Diego Ferrari is our Head of Quantitative Research. Elena Signorelli is our Head of Qualitative Research, while Andrea Castoldi is our Sales Manager for Italy. Our Head of International Research is Sebastiano Biella.

Specializations

Sectors of Activity

MPS clients operate in the following areas:

• FMCG: Food and Beverage, Spirits, Cosmetics, Clothing, Personal Care and Hygiene, Home Care and Cleaning
• TRADE: Distribution Channels, GDO, Franchising
• MEDIA: Publishing, TV & Radio Networks
• WEB: Aggregators, Online Portals, Ecommerce
• FINANCE: Bank and Insurance
• PUBLIC: Public Transportation, Universities, Foundations, Associations, Trade Fair Entities
• Chemical Products, Industrial Products, Services for Companies
• Electrical Appliance
• Advertising Agencies
• Automotive
• Pharmaceutical Industry, Medical & Dental Care
• Telecommunications

Methodologies

MPS has developed in-depth expertise in the following areas:

• Basic Research/ Desk Research
• Concept Test
• Product Test
• Taste, Sniff Test
• Name, Label, Pack Test
• Shelf Test
• Research on Distribution Channels
• Research on Communication
• Image Research (Product Brand, Company Imagies)
• Customer Satisfaction Research
• ACA Research (Adaptive Conjoint Analysis)
• Industrial Research, Business to business
• Tracking Study, by phone and face to face

Strengths 

• Experience in managing integrated research projects
• Coordination and collaboration for international research studies
• Internal Qualitative Department
• A network of interviewers constantly trained, coordinated and managed by internal staff
• CATI Survey System (with an original software, developed by MPS) for phone interviews
• CAPI System (with an original software, developed by MPS) for face-to-face interviews conducted via laptops
• CAWI Survey System (with an original software, developed by MPS and internal hosting) for online interviews
• Full in-house management of questionnaires editing, data entry, elaboration and analysis of the results, effettuati completamente in Istituto
• Strong focus on clients’ needs, with maximum flexibility and a commitment to delivering “tailored” solutions
• Excellent Quality/Price ratio

International Connections 

Partner for Italy of Global Market Research