Media Consultants S.r.l.

Media Consultants, a leading Italian company, has been providing tools and services for advertising management, media planning, media research, and advertising activity monitoring for over 40 years.

Media Consultants’ tools support the analytical, management, monitoring, and organizational needs related to advertising campaigns, advertising investments, tools characteristics and pricing, as well as the consumption of offline and online advertising media (viewing, listening, reading). They also support media research, both through JIC/Audi… and proprietary sources.

Media Consultants adopts a service-oriented approach, intended as a means of dialogue with the market. This allows our company to position itself not only as a provider of tools and services, but also as a partner in problem-solving.

The challenges posed by the constantly evolving market are met and overcome through the professionalism and ongoing training of our staff, the ability to adapt to changing market dynamics and new information sources, a strong focus on the evolution of IT and telecommunications tools, and a proactive approach to integrating sources, tools, and procedures. All of this is aimed at optimizing resources, automating clients’ workflows, and fostering the exchange of information among the players in the media and adtech ecosystem

Management team

Our President is Anton Peter Margoni, while our Financial Director is Ivana Girani 

Our General Director is Giovanni Ganzi, while our Commercial Director is Franca Perricone

Francesca Mazzeo is our Head of Administration and HR, while Valeria Del Vicario is our Communication and Customer Care Director

Giorgio Lupi is our Technical Director, while Riccardo Colombo is our Director of Systems and IT

Our Marketing and R&D Director is Rodolfo Rotta Gentile 

Specializations

The combination of diverse tools, deep knowledge, and analytical, modeling, and management capabilities enables Media Consultants to support client needs across a wide range of sectors:

Media Management: Automation systems for media management functions, ad operations, booking, billing, and invoicing, specialized in the management, control, and verification of advertising campaigns across media channels. These are campaign management tools and software solutions widely used by Italian media centres and advertising agencies. They are designed to serve as the operational backbone of media agencies—the core information infrastructure for managing the data flow essential to the effective execution of advertising campaigns.

Media Planning: Tools that support advertising campaign planning, enabling the analysis of audience data, such as listening, reading, browsing, and consumption of advertising media and vehicoles. This is done through rankings, graphical and in-depth analyses, campaign simulation, and estimation of GRPs and R&F on segmented target groups. Fully integrated and interconnected with management tools.

Media Intelligence: Tools for analyzing advertising communication activities across media channels. They allow users to examine the presence, activity, structure, investment levels, and advertising pressure of both their own and competitors’ campaigns. These tools are based on AdEx Nielsen Media’s investments database , TV activities supervised by Metro Media System and/or published in direction LOG, digital campaigns revealed and identified by AdReport

Certification and analysis of TV campaign results:  Metro Media System tracks and certifies TV campaigns, monitoring TV broadcasts across more than 40 channels, including national, thematic DTT, and satellite broadcasters. Media Consultants integrates this monitoring data with direction LOGs, harmonizes their classifications, and enables post-campaign estimation of communication metrics such as GRPs, R&F, Profile etc…, based on Auditel® data. In addition, it automates the comparison between this data and that available in Media Management and Media Planning tools, with the goal of providing useful insights for the progressive optimization of TV campaigns

Target Market: agencies, media centers, broadcasters, publishers, advertising agencies, networks, companies, and institutions that operate in or make use of advertising communication tools. To all of them, we offer software solutions for the analysis, planning, management, and monitoring of tools.

Most famous brand names: Ad*Box, TV*Box, Net*Box, Press*Box, Radio*Box, OoH*Box, Metro Media System, Post-Evaluation MCS, MCSTV,  Pre-Post Evaluation MCS, AdReport, Mediaclic, Dati&Tariffe Pubblicitarie, Italia dei Mezzi Locali