Assirm è l’Associazione nata nel 1991 che riunisce le aziende italiane che svolgono Ricerche di Mercato, Sondaggi di Opinione e Ricerca Sociale. 

Assirm organizza numerosi momenti di confronto e approfondimento sui trend, le dinamiche del mercato e i nuovi modelli di ricerca, per fare il punto sull’attualità, dando uno sguardo al futuro. Occasioni di confronto e networking. 

Assirm conferma la centralità del proprio ruolo sociale a supporto delle Imprese e del Sistema Paese, offrendo una proposta formativa di alta qualità, facilmente accessibile e fruibile, pensata per favorire il progresso dei professionisti di oggi e di domani. 

Rimani sempre aggiornato sul mondo delle Ricerche e i suoi protagonisti. 

Il Centro Studi e Formazione Assirm nasce nel dicembre 2005 con lo scopo di sviluppare la cultura professionale della Ricerca di Mercato e Sociale, e di promuoverne l’immagine e il valore presso i committenti e l’opinione pubblica. 

Assirm è da sempre impegnata a diffondere standard di qualità per il mercato della ricerca in Italia. 

Companies

Human Highway


Certificate n. AA31273

Via Tortona, 37 20144 Milano
Phone: 02 56.56.73.65
Fax: 02 70.05.20.264
Email: info@humanhighway.it

Other locations

Sede legale: Via Podgora 13, 20122 Milano

Founded in 2005
Social Capital € 10000.00 i.v.

https://www.humanhighway.it

Human Highway S.r.l.

Human Highway is a research institute founded in Milan in 2005 with the aim of offering a new research approach based exclusively on information derived from the online environment. Sample surveys and data collection through interviews are the two core elements of Human Highway’s research methodology. Thanks to its expertise in digital, these are often enriched with first- and third-party data available online or sourced from external providers.

Human Highway believes that quality research stems from controlling all components of the process. For this reason, it manages its own research panel (OpLine) using proprietary technologies and solutions, engages respondents via Web, Social Media, and Apps through tailored incentive programs, operates a proprietary web survey platform, and has developed an environment for hosting online forums for qualitative analysis.

Over the years, Human Highway has grown in size while maintaining the identity of an agile and innovative organization, widely appreciated for its customer service and consulting capabilities.


Management team

Our CEO and Majority Shareholder is Giacomo Fusina 


Specializations

Sixteen years of experience have led Human Highway to develop specialized expertise in three key areas: a) Observing the effects of digital transformation across various markets and industries, in order to extract valuable insights that help describe phenomena and serve as a foundation for tailored client-specific research. b) Communication effectiveness studies, aimed at measuring the impact of cross-media and “cookieless” advertising campaigns — identifying the most effective media mixes and creative assets, calculating the cost per target KPI, and providing guidance on how to optimize media planning.; c) The evolution of e-commerce toward a synchronized, omnichannel retail model designed to meet the needs of the connected customer.

In addition to the areas mentioned above, Human Highway’s services are based on ad hoc research, primarily focused on marketing and communication. This includes creativity or product testing, satisfaction analyses of a customer base (such as users, clients, or employees), and the integrated analysis of marketing databases and survey data, aimed at providing a comprehensive view of a company’s business dynamics and the ongoing developments within its target market.