Dentsu Italia Inc.

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. 

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Innovating to Impact

For over 120 years, innovation has been a core tenet of dentsu’s offering – exploring new ways to reach, engage and nurture relationships with audiences.

Dentsu is at the cutting edge of the industry, producing new ways of working and generating growth through the power of technology and creativity.

Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world. Innovation at dentsu is always in pursuit of an outcome, meaning we are always focused on the end impact that we’ll have for a client and their communities. For some businesses this might be hard return on marketing investment or increasing revenues, but for others it may be driving behavioural change, building positive culture or connecting disparate communities

Management team

Mariano Di Benedetto is our Chief Executive Officer for Southern Europe, MENA, Turkey, while Manuela Paoletti is our Media Practice President for Dentsu Italy.
Emanuele Nenna is our CEO, Dentsu Creative for Southern Europe, MENA & Turkey while Matteo Nisi is our Managing Director, Merkle Italy. Gianluca Gualtieri is our Chief Operating Officer for Southern Europe, MENA and Turkey, while Valentina Salice is our Chief Integrated Client & Growth Officer for Dentsu Italy.
Clelia Brandonisio is our HR Director, Southern Europe, MENA and Turkey, while Giovanna Scutari is our Head of Media Relations for Dentsu Italy.
Pierpaolo Sogliani is our Chief Financial Officer for Southern Europe, MENA and Turkey

Specializations

The Consumer Insight team at Dentsu Italy brings together specialists with diverse backgrounds, ranging from market research and econometric modeling to data analytics and the development and management of data management platforms integrating both online and offline sources.

The group’s core approach is to create value by integrating and hybridizing different areas of expertise and consumer insight methodologies, combining declared data with observed behavioral data. Key services offered:

• Quantitative and qualitative market research
• Post-campaign evaluation of online advertising
• Audience profiling studies on digital properties
• Econometric modeling
• Consultancy and management of data management systems
• Attribution modeling