Ales Market Research S.r.l. S.r.l.

ALES Market Research is an independent Market Research Institute. Our mission is to guarantee our clients the security of knowing the consumer and the market in which they operate, through:

• Thorough analysis
• Promptness in responding to their needs

Management team

Our CEO is Tommaso Pronunzio while our Qualitative Dept. Director is Marina Mastrolonardo

Specializations

Specific tools: ALES Market Research is characterized by the strong innovative imprinting of some of the methodologies adopted:

• VISION: U&A, Habits study,, Unmet needs, Segmentation, Driver & Barriers, Post launch, Shopper;
• INSPIRATION: Ethnography, Consumer connection, Explorative studies, Insight generation & initial ideas, Shopper;
• POSITIONING: Concept screening, concept assessment and volume forecasting, Concept development & workshop, Price positioning;
• IMPROVEMENTS: Product test, Shelf and Pack test; Copy test;
• MEASURING GOALS: Net Promoter Score, Brand equity & image, Customer satisfaction/loyalty, Tracking study, Marketing Mix Modeling.

ALES Market Research in the world:

• EMEA: Belgium, EAU, Egypt, France, Germany, Greece, Luxembourg, Italy, KSA, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Turkey, UK.
• ASIA & OCEANIA: China, India, Japan Malaysia, Thailand, Vietnam, Australia
• AMERICA & LATAM: Usa, Canada, Argentina, Brazil, Mexico

Quality Certification: The quality system of ALES Market Research complies with the requirements of the norm UNI EN ISO 9001:2015 | Certificate No.: 501007214