StageUp  S.r.l.

Founded in 2000, StageUp stands out for its expertise and innovation in research and management consulting activities across the markets of sports, culture, entertainment, technology, communication, and public affairs. The service offered to clients has always been distinguished by a strong results-oriented approach, based on independence, experience, continuously updated skills, and a way of handling products and projects that combines the data expertise of a research company, the business acumen of a consulting firm, and the innovative capacity of a tech startup.T his combination enables us to offer diverse and concrete solutions, always placing research at the core—true to our motto: “Consulting without research is like sailing uncharted waters without a map: the chances of getting lost are high, whereas informed guidance leads to safety and success”.

Management team

Our President is Giovanni Palazzi, while our CEO is Federico Gaetano 

Specializations

StageUp boasts strong expertise in the sports, culture, and entertainment markets, with particular emphasis on the areas of sponsorship, marketing, communication, and audiovisual rights. Among the company’s most important research projects stands out Sponsor Value, a periodic multi-client survey conducted in partnership with Ipsos. Launched in 2000, it features a unique database built from the results of over 130,000 interviews conducted over 24 years of data collection. The research, carried out using the CAWI methodology (assisted via web), analyzes: (i) the interest and regular following of Italians for major sporting events; (ii) the socio-demographic profile of interested individuals, the ways in which they follow the events, and the value-based positioning of each event; (iii) the interested individuals’ behaviour towards sponsorships; (iv) the consumption model of the events; (v) the awareness, impact on brand equity, and purchase intention generated towards sponsoring companies; (vi) the economic and communication return of sponsorships; (vii) the fan bases of clubs participating in the Serie A championships of football, basketball, and volleyball. Sponsor Value makes it possible to evaluate, both ex-post and ex-ante, the effectiveness and efficiency of marketing activities related to sporting events, with particular reference to sponsorships and enabling the analysis of trends, competitive and strategic planning.