The Association is active on several fronts and there are numerous projects of common interest that require collective reflection and action. There are currently a number of HUBs, Working Groups that involve Associates in activities useful for the presidium of priority areas and issues, identified by the Board of Directors, which can be joined at any time:
Communication | Managers and Coordinators: Enzo Frasio (Nielseniq), Anna Reani (ASSIRM)
Members: Fabrizio Masia (EMG), Anna Montescuro (SCENARI), Sara Pelligrini (GMR), Giovanni Lovati (DENTSU), Barbara Rolandi (DENTSU), Stefano Lali (IZI), Ennio Armato (FFIND), Maria Caporaso (BAIRES);
The group is active in defining an internal and external communication plan, in order to develop activities aimed at the various stakeholders. The objectives of the HUB are:
- Improve Positioning and awareness, increasing the recognition of the Association also through SEO activities
- Update and plan social activities with the aim of increasing visibility and reputation
- Create a database for the correct management of contacts and to increase the number of customers to involve
Education | Manager and Coordinator: Isabella Cecchini (IQVIA)
Members: Cinzia Castiglioni (Centro Studi), Gennaro Di Costanzo(SCENARI), Laura Fusi (CIRCANA), Gerardo Petraglia (DOXA), Fabrizio Pavone(QBERG), Luigi Giampaoli (GMR);
The HUB deals with the design and implementation of training programs aimed at members, companies, young people and public and private organizations. The objectives of the HUB are:
- Create courses: webinars and classroom lessons
- Produce video courses that involve professionals, partners and teachers: E-Learning Training
- Structure activities for the provision of ad hoc services for all members: Tailor Made
Associative Marketing | Managers and Coordinators: Nicola Ronchetti (FINER), Daniele Abbate (BILENDI), Stefano De Vita (SISAL), Fabrizio Morandi (FIELDGOOD)
Members: Vladi Tomaselli (DEMETRA), Roberta Elena Stefanutto (CIRCANA), Ennio Armato (FFIND), Marina Deiana (FIELDCARE), Alessandro Di Salvo (BAIRES);
The Association is stronger when it’s more inclusive, representative and participated in by its Associates and potential Associates. The objectives of the HUB are:
- Expanding the membership base through targeted information on the services offered to companies that are not yet associated
- Involving new institutional associates and private supporters
- Collaborating with the Events HUB to organize networking moments between companies that are already associated and potential members
Events | Managers and Coordinators: Tommaso Pronunzio (ALES MARKET RESEARCH), Daniele Abbate (BILENDI), Stefania Fregosi (IPSOS), Fabrizio Morandi (FIELDGOOD), Ennio Armato (FFIND)
Members: Andrea Diana (TOLUNA), Maria Caporaso (BAIRES), Enzo Frasio (NielsenIQ)
The Working Group deals with the organization of events dedicated to the world of market research, aimed at obtaining greater involvement of the membership base, businesses, students and the media. The objectives of the HUB are:
- Plan networking moments to interact with stakeholders
- Update traditional formats of ASSIRM meetings
- Design events dedicated to the world of market research, involving companies, young people and newspapers
Artificial Intelligence | Managers and Coordinators: Giacomo Fusina (HUMAN HIGHWAY), Stefano De Vita (SISAL), Lino Coscione (Teleperformance)
Members: Fabrizio Masia (EMG), Veronica Pietrandrea (CSA), Carmelo Carbone (FIELDGOOD) , Antonello D’Elia (GROUPM), Andrea Franzoni (GROUPM), Luigi Ferrari (PEOPLE), Angelo Cianciosi (MG RESEARCH), Bruno Berni (CFI) , Silvia Maggiore (CIRCANA), Antonio Filoni (DOXA), Michele Casula (ERGO), Ludovico Mannheimer (EUMETRA), Anna Montescuro (SCENARI), Giampiero Remotti (GMR), Tiziana Borella (GMR), Eleonora Fabrizi (GMR), Laura Boschetti (IQVIA), Anna Gigante (G&G ASSOCIATED), Luigi Ponti (IPSOS), Fabio Marotta (CERVED), Gilberto Grasso (FATER), Fabio Sandri (ERGO), Marina Deiana (FIELDCARE), Alberto Bucciarelli (TOLUNA), Alessandro Di Salvo (BAIRES);
The HUB is responsible for identifying opportunities and risks for the Market Research sector related to AI and defining the role of ASSIRM in this context. The objectives of the HUB are:
- Identify actions that the Association could take to benefit its Members and our industry
- Recognize AI tools and applications that are useful and applicable to the industry
- Interact with organizations, Associations, experts and AI professionals
ROI | Managers and Coordinators: Tommaso Pronunzio (ALES MARKET RESEARCH), Stefano De Vita (SISAL), Giacomo Fusina (HUMAN HIGHWAY)
Members: Franesca Bergonzoni (CERVED), Giorgio Corsi (CFI), Alberto Stracuzzi (EUMETRA), Tiziana Borella (GMR), Daniela Cattani (GMR), Nicola Neri (IPSOS), Gennaro Di Costanzo (SCENARI), Gilberto Grasso (FATER), Melania Gabrieli (IQVIA), Chiara Castelli (REPLY);
The Working Group is concerned with studying a suitable methodology to measure the ROI of market research, allowing to evaluate its effectiveness in terms of investment and return. The objectives of the HUB are:
- Find alternatives to ROI as an indicator of confidence in making decisions
- Identify possible application models based on the various types of research
- Monitor market feedback (research providers and users)
Labor Relations | Manager and Coordinator: Enzo Frasio (Nielseniq)
Members: Lino Coscione (Teleperformance); Roberto Respinti (Consultant and Lawyer);
The Group manages relations with union representatives with the aim of renewing the National Collective Agreement for the regulation of exclusively personal collaborations in the market research sector.
Institutional Relations | Managers and Coordinators: Lino Coscione (Teleperformance) and Piergiorgio Rossi (Sgr International)