Format Research S.r.l.

Format Research was founded in 1992. It is a market research institute based in Rome and Pordenone. It conducts opinion polls, studies, and research in Italy and abroad to support business development projects and protect investments. It specializes in B2B and operates through tailor-made projects as well as multiclient surveys.

Format Research is led by Pierluigi Ascani, who founded it in1992. The staff is made up of permanent employees: senior and junior researchers, field coordination staff, analysts specialized in the management of IT platforms for data collection and control, communication experts, management control staff. The work teams are often supported by interns and trainees from the university world.

We work for Format Research has worked, as it does, for large banks and insurance companies, industrial, commercial and service companies, trade associations of entrepreneurs and workers, local and central public administration bodies and agencies.

Our mission is the design and implementation of customized research solutions to compete in business to business markets. Collection, organization and analysis of data, information and insights made available to learn, to understand, to decide.

Format Research produces studies and research using the interview method. It carries out quantitative and qualitative investigations using a multidisciplinary approach in the analysis of phenomena. It combines the use of the scientific method and the most advanced technologies with socio-anthropological analysis. The ad hoc investigations are designed and carried out based on the specific needs of the Client, who retains exclusive ownership of the results. All investigations can be carried out either one-shot or continuously through the establishment of a permanent observatory.

The experience in the use of traditional methodologies, combined with the use of new research techniques, the propensity for international work and process engineering, constitute the cornerstones of the Format Research vision which translate into research results clear, low costs and short production times.

Format Research operates directly throughout the national territory and in Europe through its network of specialized partners. Format Research studies the business world for businesses. The markets in which we operate most frequently are: Finance, B2B, Retail, Construction and real estate, Information & Communication Technology, Transport and Logistics, Utilities, Megatrends, Media, Tourism and entertainment, Consumer goods, Healthcare, Automotive.

Format Research Srl, which is based in Rome, in via Ugo Balzani n°77, has equipped itself with a quality system compliant with UNI EN ISO 9001:2015

Management team

Our Chairman of the Board and Scientific Director is Pierluigi Ascani, while Gaia Petrucci is our  Research Director; Maurizio Pisacane is our Member of the Board and General Affairs Coordinator. Cinzia Katja Vitelli is our Member of the Board and EDP Coordinator

Specializations

Areas of Specialization

Business Surveys, Public Administration and Public Services, Information Technology, Publishing, Consumer Electronics, Chemical and Pharmaceutical Industries, Food and Health, Economics and Finance, Energy and Environment, Real Estate.

Types of Research 

Opinion Polls, Basic Research, Image Research, Customer Satisfaction, Strategic Research, Research on Specific Target Groups, Consumer Behavior Studies, Quality Research, Mystery Shopping, Forecasting Models, Panel. 

Methodologies

Quantitative Research (face-to-face interviews using CAPI systems, telephone interviews using CATI systems, surveys using CAWI systems); Qualitative Research (individual interviews, focus group, mystery shopping, desk analysis). 

Associations

• Esomar (European Society for Opinion and Marketing  Research)
• Confcommercio
• Assirm
• Asseprim