Doxa Inc.

For nearly 80 years of activity in marketing research, BVA DOXA has remained true to a clear working philosophy: to provide companies with high-quality qualitative and quantitative information, collected using the most rigorous methodologies and the most up-to-date tools, along with results analysis based on expertise and long-standing experience in the study of social and consumer phenomena.

BVA DOXA is one of the founding members of ASSIRM.

In 2019, BVA DOXA became part of the BVA Group, a French-based research group operating in Europe, the United States, and Asia.

In 2022, BVA DOXA became a Benefit Corporation (Società Benefit).

BVA DOXA is a research institution recognized by ISTAT (Comstat) in accordance with Article 5-ter of Legislative Decree no. 33/2013.

Certification: ISO 9001: 2015 n° 03731-98
Employees: 150
Interviewers: 2.500
Revenue: € 30.000.000

Management team

Our President is Pascal Gaudin, while Vilma Scarpino is our CEO. Adriana Calella is our CFO & HR Director

Specializations

Industries

• Institutions
• Finance & Utilities
• Telco
• Retail
• Fast Moving Consumer Goods (FMCG)
• Media
• Mobility
• B2B Tech & Durables
• Luxury
• Health & Pharma

Expertise

• Ad hoc and continuous quantitative and qualitative research, both online and offline
• Mystery Shopping
• Web panel
• Web community
• Web monitoring
• Behavioural Science & Nudge

BVA DOXA has a national network of approximately 2,500 interviewers, a telephone interview center equipped with aproximately 100 CATI workstations, and a proprietary panel of around 140,000 subscribers for CAWI surveys. For qualitative research, the company operates dedicated focus group facilities and relies on a network of around 60 consultants and psychologists.

Solutions

• Brand Equity, Brand Reputation
• Customer Experience
• Online Reputation, UX – User Experience, VoC – Voice of the Customer, VoX – Voice of the eXPerience
• Community Lab, Ethnographic & Trends Scouting, Concept Building, Concept Validation, Product Test, Pack Test
• Internal Climate & Organizational Culture, Wellbeing & Employee experience, Internal Customer Satisfaction
• Multiclients: DoxaKids©, Multicultural Consumer, CasaDoxa, Italiani Solidali, Customer Care Observatory, Market Access Barometer, Company Health

International partnerships: BVA DOXA is a founding member and maintains cooperation agreements with:

• GIA – Gallup International Association.
• WIN – The Worldwide Independent Network of Market Research

The international networks carry out joint activities and provide coverage for multi-country studies in over 75 countries. BVA Doxa is also a partner of MSPA, an international network of leading companies specializing in mystery shopping and customer satisfaction research, active in 125 countries. The members of BVA DOXA’s senior management are affiliated with ESOMAR, the European Society for Opinion and Marketing Research.