New Line Ricerche di Mercato Società Benefit Inc.

New Line Ricerche di Mercato is a well-established Italian company with over 40 years of experience in market research for the pharmaceutical sector.

New-line is a long-standing trusted partner between Industry and Pharmacy, providing pharmaceutical market players with reliable solutions for monitoring, certification and strategic sell-out management.

New Line core business is built on a nationwide panel of pharmacies, ensuring nearly census-level market coverage. Dedicated panels track para-pharmacies and online pharmacies sellout. All production activities are carried out in-house, ensuring high flexibility and rapid response times. This enables the development of both tailor-made services and complex standardized solutions, based on consumption-oriented DB.

Management team

Our President and CEO is Gian Gabriele Mario Pierani, while our General Manager is Elena Folpini 

Simone Nucci is our Commercial Director, while our Production and BI Lead is Francesco Calò

Our Finance Lead is Anna Fabretto, while our New Business Lead is Vera Majoros

Paola Marangi is our HR and BSS Lead, while Viki Nellas is our R&D Lead

Our Engineering Lead is Luca Rinaldi

Specializations

Market research aimed at monitoring and certifying sell-out data from pharmacies, parapharmacies, and online pharmacies through the following key services:

Market Tracking, Integrated system for market, company and product monitoring down to the micro-territorial level, based on Sta.R, proprietary expansion methodology;

E-pharma Metrics, service that tracks online sales in the pharmacy and parapharmacy channels.

Phast Daily, the only daily sellout tracking available on the market today, providing real-time sales trends;

Phast Weekly, weekly insights to decode market dynamics and product launch performance;

Phast Effectiveness Analysis, a solution that continuously monitors the effectiveness of in-store initiatives;

Potential 3.0, a service estimates the market potential of individual pharmacies to optimize sales networks and trade marketing investments;

SORT 600, solution that estimates consumption potential by combining sellout data with a new mapping of healthcare districts;

Retail Analytics, strategic support service for commercial negotiations designed for Networks, Pharmacy Chains and Companies with shared sellout goals;

In Store Execution, analysis of the impact of in-store initiatives on sellout;

Pass – Pharmacy CRM a well-established, highly customizable service designed to support commercial excellence and ensure transparency between pharmacies and companies;

Loyalty Index, service that combines loyalty card data with sellout information, delivering a detailed view of purchasing habits in pharmacies.