Gfk Italia S.r.l.

Over its 90+ year history, GfK has earned the trust of clients around the world by providing answers to their key questions and supporting their decision-making processes.

In 2023, GfK joined forces with NielsenIQ (NIQ) — two industry leaders now offering an unprecedented global reach.

NielsenIQ (NIQ) is one of the world’s leading consumer intelligence companies, capable of delivering the most comprehensive understanding of consumer purchasing behavior and revealing new paths to growth. Today, NIQ operates in over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spending.

With a holistic view of retail sales, advanced analytics, and the most complete consumer insights — delivered through cutting-edge platforms — NIQ and GfK offer The Full View™.

For more information, visit  NIQ.com.

Management team

Enzo Antonio Frasio is the Managing Director of  NielsenIQ e GfK Italia, while Paola Merico is the HR Manager