Assirm è l’Associazione nata nel 1991 che riunisce le aziende italiane che svolgono Ricerche di Mercato, Sondaggi di Opinione e Ricerca Sociale. 

Assirm organizza numerosi momenti di confronto e approfondimento sui trend, le dinamiche del mercato e i nuovi modelli di ricerca, per fare il punto sull’attualità, dando uno sguardo al futuro. Occasioni di confronto e networking. 

Assirm conferma la centralità del proprio ruolo sociale a supporto delle Imprese e del Sistema Paese, offrendo una proposta formativa di alta qualità, facilmente accessibile e fruibile, pensata per favorire il progresso dei professionisti di oggi e di domani. 

Rimani sempre aggiornato sul mondo delle Ricerche e i suoi protagonisti. 

AI Meets Insight – Exploring the impact of Artificial Intelligence on Market Research

ASSIRM Mind the Market

A series of meetings in English with leading international figures in the market research sector. Each event will focus on a topic of current interest for the industry.
Event registration fee: €49 for Associates, €99 for Non-Associates
The first meeting will revolve around Artificial Intelligence, with the participation of Ray Pointer.

Ray Pointer

Ray has spent the last 47 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, social media research and is now focusing on AI-enhanced research.
Ray is the author of The Handbook of Online and Social Media Research & The Handbook of Mobile Market Research, the editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a content author for the University of Georgia’s Principles of Market Research course, and the founder of NewMR and ResearchWiseAI.
Ray is a Fellow of the MRS and a past President of ESOMAR. When not involved in insights and research, Ray can usually be found running, often in ultramarathons. Ray’s mission is to help people, have fun, teach things, learn things, and hopefully make some money along the way.

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Data

22 Ott 2025

Luogo

Live streaming

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