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Assirm è l’Associazione nata nel 1991 che riunisce le aziende italiane che svolgono Ricerche di Mercato, Sondaggi di Opinione e Ricerca Sociale. 

Assirm organizza numerosi momenti di confronto e approfondimento sui trend, le dinamiche del mercato e i nuovi modelli di ricerca, per fare il punto sull’attualità, dando uno sguardo al futuro. Occasioni di confronto e networking. 

Assirm conferma la centralità del proprio ruolo sociale a supporto delle Imprese e del Sistema Paese, offrendo una proposta formativa di alta qualità, facilmente accessibile e fruibile, pensata per favorire il progresso dei professionisti di oggi e di domani. 

Rimani sempre aggiornato sul mondo delle Ricerche e i suoi protagonisti. 

Il Centro Studi e Formazione Assirm nasce nel dicembre 2005 con lo scopo di sviluppare la cultura professionale della Ricerca di Mercato e Sociale, e di promuoverne l’immagine e il valore presso i committenti e l’opinione pubblica. 

Assirm è da sempre impegnata a diffondere standard di qualità per il mercato della ricerca in Italia. 

Benefits for Associates

ASSIRM is the leading reference point for market research in Italy. Companies, institutions, universities, and researchers look to ASSIRM member firms as the main players in the research sector. Being part of ASSIRM means conveying an image of solidity and reliability.

WHY JOIN ASSIRM?

To gain greater VISIBILITY for your company:

  • Events and sponsorship opportunities: ASSIRM organizes numerous events, many of which offer sponsorship opportunities designed to increase the visibility of its Associates— first and foremost, the Assirm Marketing Research Forum.
  • Website www.assirm.it: Each Associate is given a dedicated space to present their company and the sectors in which they specialize, thus gaining immediate visibility.
  • An online Directory designed to boost Members’ visibility: This tool allows users to search for a Research company on the Assirm website using specific filters (research services and solutions, industry sectors).
  • My Post service: A digital bulletin board reserved for Associates, where they can promote their services and activities by posting news for free directly on the homepage of the website.

Receive TANGIBLE SUPPORT for your company:

  • Partnership Agreements: Access to valuable financial benefits through agreements with selected companies operating in various sectors — also available through Confindustria.
  • Access to ASSIRM Education programs at discounted prices.
  • Relations with Trade Unions Organizations to renew the National Agreement regulating Coordinated and Continuous Project-based Collaboration Contracts (for Telephone Interviewers, Face-to-Face Interviewers, Field Researchers, Coders, and Shoppers).
  • Lobbying Activities: Institutional relations on topics of relevance to the industry (privacy, work regulations, sector studies).
  • Legal Advisory Service: ASSIRM offers to its Associates a completely free service which provides legal guidance on issues specific to research companies, in collaboration with a specialized law firm.
  • Quote Requests: sending direct requests for quotes from client companies that contact the Association.

Invest in your Company’s REPUTATION

  • ASSIRM Quality Certification: This certification allows companies to work with a verifier from URS Italia, an accredited certification body. Using a checklist and one or more on-site visits, the verifier will confirm the correct application of the “ASSIRM Quality Standards” and the “Code of Professional Ethics”.
    Following a successful verification, the Association issues a Certificate of Compliance valid for two years, along with the ASSIRM Accreditation Logo for the current year.
  • Cerqua Project: This initiative verifies the interviewability of qualitative respondents according to the criteria established by the ASSIRM Quality Standards, through a digital platform accessible directly from the Assirm website.
  • Compliance with the Code of Professional Ethics and ASSIRM Quality Standards.

Keep your Company constantly UPDATED:

  • Events and Networking Activities: A series of initiatives aimed at promoting the culture of Research among our stakeholders, for the benefit of the entire sector.
    Workshops, Webinars, AperiSpeeches, and Assemblies provide valuable opportunities for discussion, including with client companies, on key industry topics.
  • ASSIRM Observatory: Presentation of statistics on the research market, based on biannual data collection from Associates.
  • Dedicated meetings and updates on the latest developments in labor and financial regulations, thanks to the collaboration with the Association’s consultants.

Contact the Secretariat for more information – info@assirm.it – 02/58315750