Chiara Castelli | Reply
Graduated in Electronic Engineering in 1993, I immediately began my career in auditing and consulting firms (starting with Arthur Andersen, then Deloitte, and currently Reply), focusing on the auditing of market research. At Reply, I am now Head of the Market Research Audit division.
Over the years, the audits I have conducted have covered both institutional research (for example, the survey on Italian household income commissioned by the Bank of Italy) and research of public interest (such as audience measurement studies like Auditel, Audipress, Audiradio, and later TER), as well as studies commissioned by private companies.
The objective of the audits may vary depending on specific needs: ensuring compliance with ASSIRM Quality Standards or verifying adherence to contractual agreements between the research institute and the client commissioning the study. I have therefore developed an evaluation model for market research that can be adapted both to the client’s various requirements and to the key aspects of each specific study.