Ales Market Research S.r.l.

Certificato n. AI 31193

via Valtellina, 20
20159 Milano
Telefono 02 68.82.191
Fax 02 68.82.19.30
milano@alesresearch.com

Fondata nel 1999
Capitale Sociale € 76.500,00 i.v.
www.alesresearch.com

• Analisi approfondite
• Tempestività nel rispondere alle sue esigenze

GRUPPO DIRIGENTE

Tommaso Pronunzio
Marina Mastrolonardo

• VISION: U&A, Habits study,, Unmet needs, Segmentation, Driver & Barriers, Post launch, Shopper;
• INSPIRATION: Ethnography, Consumer connection, Explorative studies, Insight generation & initial ideas, Shopper;
• POSITIONING: Concept screening, concept assessment and volume forecasting, Concept development & workshop, Price positioning;
• IMPROVEMENTS: Product test, Shelf and Pack test; Copy test;
• MEASURING GOALS: Net Promoter Score, Brand equity & image, Customer satisfaction/loyalty, Tracking study, Marketing Mix Modeling.

ALES Market Research nel mondo:

• EMEA: Belgium, EAU, Egypt, France, Germany, Greece, Luxembourg, Italy, KSA, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Turkey, UK.
• ASIA & OCEANIA: China, India, Japan Malaysia, Thailand, Vietnam, Australia
• AMERICA & LATAM: Usa, Canada, Argentina, Brazil, Mexico